New signage has been appearing up and down MLK Avenue ... some good-looking, some not-so-amazing-looking.
Branding and signage is one of the most valuable things a business can invest in. On one side of the coin, people often like the underdog "we don't care about things like that" businesses. They're good because they're good, not because they have flashy signage. But when it's presented to them, people tend to appreciate creativity and a sense of legitimacy when they're looking to patronize a business. Here are a few new examples:
Uniontown's conservative lettering brings a new sense of heft to the corner of W and MLK. The kind of "sense of history" and "this is a real business" heft the neighborhood needs to build on.
the hive is open for business and has some new window decals that show off the creative and entrepreneurial spirit of the shared business center.
and the entrance flag sign...
ANC 8-A's offices adjacent to Big Chair went for a much more utilitarian look. The information is there, and as quasi-boring as it is, it kinda fits with the simple art deco of the building.
While I don't think it's the end of the world (and I don't 100% mind it), there's something a little too "Clip Art" about the new Big Chair signage. At this point I'm just glad it doesn't light up.
What do you think? Could the neighborhood be doing better, or is this a good standard to keep up?