The brainchild of Nikki Peele, a Ward 8 entrepreneur who also runs the blog Congress Heights on the Rise and has been a force in recent years towards a renewed image and perception of communities east of the Anacostia River, ESL:A is is the first major event for Peele's firm reSPIN PR, a company she began earlier this year to help outside companies and agencies market their visions, plans, and wares in the typically misunderstood River East half of DC.
ESL:A is similar to a Business Improvement District
I think this is a great idea. It has a clean brand, it brings a fresh life and unity to Anacostia businesses, and it enables increased patronage from people who might typically pass these places by.
On a somewhat unrelated note - two of Anacostia's newest spots were advertised at the event: The Hive, a shared office & creative work space (post coming soon); and Blank Space, a new "permanent pop-up gallery" that will be rentable for privately sponsored shows.
Come on out and Eat ★ Shop ★ Live : ANACOSTIA. Seriously.
For more, check out TBD's article on the Big Reveal - with some more background and interviews.